“Things certainly do get hectic around here, leading to days like this. But there are also magical days because we get to share our latest innovations with you!” Tim Cook, the chief executive officer of Apple, exclaimed at the Apple launching event on the 12th September 2018, at the Steve Jobs Theater.
At the event, Apple proudly announced their four new accomplishments: Apple Watch Series 4, iPhone Xs, iPhone Xs Max, and iPhone XR.
As Apple’s watches are becoming an “essential part of people’s lives,” Apple developed the new Apple Watch Series to continues its roles in staying connected, active and healthy. Jeff William, Apple’s chief operating officer, presented the new features of next-level Apple Watch Series 4. This new watch generation comes with a bigger screen, thinner face, and more complications — one of the rousing features being the ability to take the electrocardiogram (ECG), measuring users heartbeat to diagnose any heart diseases. The price of Apple Watch starts at $399.
Apple also announced the innovation of “the most advanced iPhones [they’ve] ever created:” iPhone XS, iPhone XS Max, and iPhone XR. With the super retina and OLED display, iPhone XS (5.8 inches) and iPhone XS Max (6.5 inches) have the most durable glass in a smartphone, as the company claimed. Comparatively, the iPhone XR comes with durable glass, aluminum, and many colors finish. This iPhone has the liquid retina display that is 6.1 inches diagonally. Altogether, these new iPhones come with a better camera quality, longer battery life, and water and dust protection. The prices of iPhone Xs, iPhone Xs Max and iPhone XR start from $999, $1099 and $749, respectively.
Based on Forbes, reports had told us that pre-orders of the iPhone XS were relatively inactive and under expectation. Up to the present time, Apple analyst Ming-Chi Kuo found out that there is a high demand for iPhone XS Max, way exceeding iPhone XS; the 256GB model of the iPhone XS Max is the most popular globally.
By: Thathiny Tep